Full of Knowledge

Bespoke Inflatable Body Costumes & Wind SFX for Currys’ “Full of Knowledge”

MACHINESHOP designed and engineered the custom practical special effects and bespoke wearables for the comedic commercial campaign “Full of Knowledge” by tech retailer Currys. Developed to visually humanize the deep expertise of store colleagues, the broadcast spot literalizes the concept of being stuffed with data by making the staff physically swell with tech wisdom.

Our workshop brought this absurd, highly visual concept to life by designing custom wearable inflatables and specialized wind rigs. The behind-the-scenes highlight the extensive testing and costume fittings required to flawlessly capture the perfect rotundness of the expanding characters under studio lighting.

Custom Costume Inflatables & Practical Air Mechanics

Executing a clean, rapidly expanding practical character effect requires precise pneumatic calibrations, silent internal blowers, and direct coordination with the wardrobe department:

• Bespoke Wearable Inflatables: Engineering custom, low-profile internal air bladders hidden completely beneath standard Currys staff uniforms, calibrated to expand evenly into a rotund shape on command.
• Flawless Take-to-Take Resets: Designing rapid deflation mechanisms that allowed our on-set technicians to completely shrink and reset the costumes between takes, keeping the studio crew tightly on schedule.